What Is The 15 Year
“U”niversary Contest?
The 15-year “U”niversary Contest rewards Results Creator Bootcamp enrollees who show outstanding growth, leadership, and impact
This is your chance to track your wins, get recognized, AND WIN PRIZES —all while celebrating 15 years of transformation through the “U”!
CONTEST PERIOD: Jan 2025 – Dec 2026
WINNERS ANNOUNCED: 2027
Grand Prize
The three Results Creator categories that will be eligible for the contest are: Producing Doctors, Business Managers, & Financial Treatment Coordinators! There will be 3 winners in EACH CATEGORY! Nine total Prizes!
First Place
5–Day Cruise for Two—All Inclusive
Second Place
Louis Vuitton Bag
Third Place
MacBook Air
✨ Winners will be selected based on a combination of engagement, performance growth, team member feedback, and the impact of their story.
How to Win
Eligibility
To remain eligible, you must:
- Attend an RCBC in-person workshop (January 2025 – December 2026)
- Be nominated by your office or a Practice Growth Institute team member
- Track your stats MONTHLY on the “U”niversary Contest Page
Monthly Tracking Requirement
To stay eligible:
- Ensure all stats from Jan 2025 – March 2026 are entered and accurate
- Confirm you are tracking the correct KPI for your role
Deadline: April 30th 2026
Missing this deadline = no longer eligible
Starting May 2026:
- Submit stats every month (no gaps)
- Missing 2 consecutive months (May–Dec 2026) = no longer eligible
What You Must Track
Associate Doctors
- Track Personal Production
- Total dollar amount of services performed monthly (before adjustments)
Business Managers
- Track Office Collections
- Total dollars collected per month
- If managing multiple locations, combine totals consistently
Financial Treatment Coordinators
- Track:
- Treatment Present
- Treatment Accepted
Testimonial Submission (Required)
To be considered for final judging, you must submit a video testimonial. Testimonial submissions open December 1st 2026, and run through December 31st 2026.
Your testimonials should include:
- YOUR STORY
- Where you started
- Where you are at the end of 2026
- What you implemented to drive those results
- Your growth as a leader or team member
- Impact on your practice and/or team
Start Capturing Your Journey NOW!
Want your testimonial to stand out? Start recording short video snippets throughout your journey.
Think quick, authentic clips like:
- “Day 1 of the contest—just got back from the event and I’m going to win this contest”
- “Live action of travel to and from and AT the workshop…”
- “This is the impact it’s had on me personally and professionally”
- “Ask your team how you’ve changed or the practice has changed since your engagement in the Results Creator Bootcamp”
By the time you’re ready to submit, you’ll have a powerful, authentic highlight reel showing your growth, leadership, and impact.
Judging Criteria
Winners will be selected based on:
Performance Growth
- Measurable improvement in your KPI
- Consistency and sustainability of results
Implementation & Ownership
- Evidence of systems applied
- Clear ownership of outcomes
Testimonial Quality
- Specificity of results
- Strength and clarity of story
- Demonstrated impact on the practice and/or personal life
You are not competing against other offices.
You are measured on your improvment, implementation and results.
You do not need the biggest numbers. You need clear, consistent growth and implementation.
You will be disqualified if you:
Do not complete the April 2026 reset, fail to track stats consistently (May–Dec 2026) AND do not submit a testimonial
Past Winners
Dr. David Blanchard
Producing Doctor Track,
2019 RCBC Contest Winner
When Dr. David Blanchard first arrived at RCBC, he was already rebuilding his life—recovering from addiction, navigating career changes, and searching for renewed purpose. But what he discovered in Atlanta wasn’t another clinical course—it was a mental transformation.
Through Jay Geier’s coaching, he learned to eliminate excuses, confront fear, and redefine success from the inside out. He built new habits—rising at 4:15 a.m. for workouts, simplifying his case presentations, and implementing personal finance systems—and began viewing himself not as a “tooth technician,” but as a healer who changes lives.
Within months, Dr. Blanchard’s results skyrocketed:
- Production up 50%, with a record month of $119,000
- Case acceptance rate up to 87%
- Weight loss of 56 pounds
- Major breakthroughs in confidence, leadership, and mindset
His transformation extended far beyond the operatory—improving his health, family life, and outlook on the future. As he put it, “Everything starts with the way you think, and the RCBC program has given me the proof to take this concept with me for the rest of my life.”
2015 Jeep Winner:
Morgan Hinkle
Check out this story from a past attendee — Morgan Hinkle, Business Manager Track
When Morgan Hinkle first enrolled in “The U,” she thought she was simply attending a front desk training. What she discovered instead was a life-changing shift in mindset and opportunity.
From her first course in Front Desk 101 to now leading her practice as Business Director and speaking at RCBC’s Business Manager Workshops, Morgan’s journey shows what’s possible when you take action on what you learn.
By keeping an open mind and applying every “action item,” her team completely transformed their systems and patient experience — from beverage stations to Ritz-Carlton–level service and a custom dental savings plan that revolutionized their growth.
The results speak for themselves:
- 65% increase in production, reaching $2.2 million
- New patient volume up from 90 to 130 per month
- $1.4 million in additional revenue from their in-house Dental Savings Plan
Morgan credits the University and RCBC training with igniting her personal growth as much as her professional success.
“The person I am today would never have existed if it wasn’t for the exposure I had to the University. Jay and the trainers helped me unlock my potential and gave me full control over my future.”
2015 Jeep Winner:
Heather Russo
Check out this story from past attendees — Dr. Kelly Vaughn and Heather, Front Desk & Team Leader Tracks
When Dr. Kelly Vaughn first sent her team to “The U,” not everyone was excited — especially Heather, who admits she was skeptical at first. But what started with hesitation turned into one of the most powerful transformations their practice had ever seen.
After attending multiple University workshops — from Front Desk 101 and 102 to Team Leader 101 and 102 — Heather began applying what she learned: better phone handling, improved transfer of power, and leadership systems that strengthened the entire team. With each visit, her confidence grew, and so did the practice’s results.
The impact was undeniable:
- Collections jumped 60%, from $92,000 to $162,000 per month
- Best month ever: $230,000 in production
- New patients nearly doubled — from 78 to 145 per month
- Office expanded, hiring and training a new team to match their growth
Dr. Vaughn saw the shift firsthand: Heather went from hesitant to fully engaged — becoming one of the strongest advocates for The U and a driving force in their success.
“The U didn’t just change our office — it changed our lives and our patients’ lives forever.”
2015 Jeep Winner:
Taryn Dudley
Check out this story from a past attendee — Karen Dudley, Team Leader & Assistant Tracks
When Karen Dudley and her team at Care Family Dental joined “The U,” they were looking for better systems and stronger results. What they found was a complete transformation — in their practice, their mindset, and their team culture.
Through the Team Leader and Assistant U workshops, Karen learned that growth begins with open-mindedness. By applying lessons on service, accountability, and leadership — from same-day treatment to Ritz-Carlton–level patient care — her team created an environment of excellence that patients could feel from the moment they walked in.
The results were extraordinary:
- Production grew more than 3X, from $138,000 to $460,000 per month
- Expanded from 5 to 10 operatories and added new doctors and specialists
- Introduced same-day treatment, bonuses, and loyalty programs that boosted referrals
- Transformed team culture and achieved record engagement
Karen says the change wasn’t just professional — it was deeply personal.
“The U made us realize we don’t just do dentistry — we change lives. It’s helped me grow as a leader, pay off debt, and become the best version of myself.”
Celebrating 15 Years
Since its launch in 2011, the “U” has helped thousands of private practice team members grow their skills, lead with confidence, and drive real results in their offices.
Now, we’re celebrating 15 years of transformation—with a contest that rewards the best of what the U has always stood for: growth, leadership, and impact.